SEO in 2017 will be a game changer. Google’s algorithm is now changing in real time and will push back on what worked in 2016.

Here’s what’s happening for 2017:

1. RankBrain: The Machines are Taking Over

“Machine learning is a core transformative way by which we are rethinking everything we are doing,” said Google’s Chief Executive Officer Sundar Pichai on the company’s earnings call.

RankBrain was used initially to answer about 15% of the searches where the website pages didn’t have the exact phrase or words searched for.

Since RankBrain was added to the algorithm in 2016 it is now used in every search, not just the unique 15%.
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