SEO Hacks Explained
SEO is a big job that’s never finished. Long hours creating and optimizing content, and then marketing your content with social media, email and link building.
SEO hacks are quick fixes that will give your content a big boost.
Here are some common SEO hacks that are easy to do and should show quick results.
ONE: Optimize Your Content with the Top 3 Content Tags
Header Tags, Subhead Tags, and Alt Tags Keywords
Google can’t read (although it’s darn close in my opinion). Google really just looks at your page and creates an algorithmic outline.
Google knows what words are important by where they are within the context of your page and what weight you give them.
You give your content weight by adding tags like the “Header Tags”, “Subhead Tags” and “Alt Tags”. Try to add your keywords to your tags where appropriate. Keep it readable, but look for places to add keywords instead of generic phrases.
A Google Manual Action Penalty happens when Google reviews your website (either with real people or via their algorithms) and determines that you are violating Google Webmaster Guidelines.
A Google Manual Action Penalty will result in a serious and sudden drop in traffic and keyword rankings. Continue reading
SEO in 2017 will be a game changer. Google’s algorithm is now changing in real time and will push back on what worked in 2016.
Here’s what’s happening for 2017:
1. RankBrain: The Machines are Taking Over
“Machine learning is a core transformative way by which we are rethinking everything we are doing,” said Google’s Chief Executive Officer Sundar Pichai on the company’s earnings call.
RankBrain was used initially to answer about 15% of the searches where the website pages didn’t have the exact phrase or words searched for.
Since RankBrain was added to the algorithm in 2016 it is now used in every search, not just the unique 15%.