E-A-T: Expertise, Authoritativeness, and Trustworthiness

John Bolyard SEO EAT

High-quality, authoritative sites with lots of trust signals from experts get top rankings.

Google launched the Panda Algorithm update 11 years ago. Panda lowered the rankings of low-quality sites. This was a major tsunami back in 2012. Low-quality sites got washed out of Google.

Google will (almost) always reward websites that create high-quality content that take a deep dive by known experts in the field.

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Kickstart SEO Workshop Part 10: 7 Steps for a Great SEO Action Plan Outline

John Bolyard SEO Basic and Advanced Workshop

Part 10: 7 Steps for a Great SEO Action Plan Workshop Outline

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7 Steps in a Great SEO Action Plan

John Bolyard SEO 7 Steps Action Plan
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3 Checklists for Complete Website Design and Development

Website Design Checklists
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5 Dead-Simple SEO Hacks to Kickstart Your SEO

5 SEO Hacks to Kickstart Your SEO
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10 Google Updates That Will Make or Break Your SEO in 2020

SEO in 2020 will be a game changer. Google’s algorithm is changing in real-time and will push back on what worked in 2019.

Here’s what’s happening for 2020:

1. RankBrain: The Machines are Taking Over

Google Machine Learning RankBrain AI

“Machine learning is a core transformative way by which we are rethinking everything we are doing,” said Google’s Chief Executive Officer Sundar Pichai on the company’s earnings call.

RankBrain was used initially to answer about 15% of the searches where the website pages didn’t have the exact phrase or words searched for.

Since RankBrain was added to the algorithm in 2019 it is now used in every search, not just the unique 15%.
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Big SEO for Small Business

SEO Small Business
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Simple 3-Step Sales Funnel for Acquiring New Customers

SEO Small Business Sales Funnel Aware Engage Buy

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Google Ad Grants for Nonprofits

Click here to download “Google Ad Grants for Nonprofits”

Google Ad Grants for Nonprofits

What is a Google Manual Action Penalty

Google Manual Action Penalty WhistleA Google Manual Action Penalty happens when Google reviews your website (either with real people or via their algorithms)  and determines that you are violating Google Webmaster Guidelines.

A Google Manual Action Penalty will result in a serious and sudden drop in traffic and keyword rankings. Continue reading

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