High-quality, authoritative sites with lots of trust signals from experts get top rankings.
Google launched the Panda Algorithm update 11 years ago. Panda lowered the rankings of low-quality sites. This was a major tsunami back in 2012. Low-quality sites got washed out of Google.
Google will (almost) always reward websites that create high-quality content that take a deep dive by known experts in the field.
SEO in 2020 will be a game changer. Google’s algorithm is changing in real-time and will push back on what worked in 2019.
Here’s what’s happening for 2020:
1. RankBrain: The Machines are Taking Over
“Machine learning is a core transformative way by which we are rethinking everything we are doing,” said Google’s Chief Executive Officer Sundar Pichai on the company’s earnings call.
RankBrain was used initially to answer about 15% of the searches where the website pages didn’t have the exact phrase or words searched for.
Since RankBrain was added to the algorithm in 2019 it is now used in every search, not just the unique 15%.
A Google Manual Action Penalty happens when Google reviews your website (either with real people or via their algorithms) and determines that you are violating Google Webmaster Guidelines.
A Google Manual Action Penalty will result in a serious and sudden drop in traffic and keyword rankings. Continue reading