High-quality, authoritative sites with lots of trust signals from experts get top rankings.
Google launched the Panda Algorithm update 11 years ago. Panda lowered the rankings of low-quality sites. This was a major tsunami back in 2012. Low-quality sites got washed out of Google.
Google will (almost) always reward websites that create high-quality content that take a deep dive by known experts in the field.
So not much has changed – Google is just getting better and better at choosing the best quality content.
Here is an interesting infographic back from 2015 about the Panda Update that holds true today.
The percents have changed a little bit but the overall drive to quality, trust, and authority are here to stay.
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What Our Article is About
Article Name
E-A-T: Expertise, Authoritativeness, and Trustworthiness
Description
High-quality, authoritative sites with lots of trust signals from experts get top rankings.
Author
John Bolyard The SEO Contrarian