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MSMU Basic and Advanced SEO Class

June 6 @ 6:00 pm - 9:00 pm

John Bolyard SEO MSMU Class

In this class we will learn basic and advanced SEO tactics and strategies.

Let’s Start With These Four Questions

Where Are We Now…
Where Do We Want To Be…
How Do We Get There…
How Do We Know…

Where Are We Now…

  • Market Position Audit
  • Competitor / Market Research
  • Keyword Research
  • Website Audit
  • Technical Seo Audit
  • Backlink Audit
  • Market Research

Where Do We Want To Be…

  • Business Goals
  • Buyer Persona

How Do We Get There…

  • Planning!
  • Keyword Research
  • Backlinks
  • Existing Content
  • New Content
  • How To Create Content Quickly
  • Onsite Optimization
  • Onpage Optimization
  • Conversion Optimization
  • Offsite Optimization
  • Website Architecture
  • Automation
  • Technical Optimization
  • Local Search
  • Social
  • Video
  • Podcasts
  • Directory
  • Maps
  • Blogs
  • Press Release
  • Guest Posting
  • Daily, Weekly, and Monthly Seo Tasks

How Do We Know…

  • Google Search Console
  • Google Analytics
  • Essential Metrics To Track
  • Social Metrics

*The Coming “Cookiepocolypse”

In 2023 Google is going to phase out support of third-party cookies such as social media and website cookies. third party cookies are placed on your device by different websites (like Facebook). The cookie follows you around and tracks your visits then sends that data back to a “third-party” to deliver highly targeted ads to you from the original website.

Google Tools Used In Keyword Research

  • Google Search Console
  • Google Keyword Planner
  • Google Trends
  • Google’s “People Also Ask”

Google Tools

  • Google My Business
  • Google+ Business Pages
  • Google Search Console
  • Google Suite: Docs, Sheets, Slides, and Forms
  • Google Ads
  • Google Optimize
  • Google Keyword Planner
  • DoubleClick Search by Google
  • Google Trends
  • Google Drive
  • Google PageSpeed Insights
  • Google Mobile-Friendly Test
  • Google Alerts Google
  • Google Voice
  • Google Calendar
  • Google Analytics
  • Google FeedBurner
  • Google AdSense
  • Google Tag Manager
  • Google Campaign URL Builder
  • Lighthouse: Website auditing tool from Chrome DevTools

Details

Date:
June 6
Time:
6:00 pm - 9:00 pm
Event Categories:
,

Organizer

JohnBolyard.com
Phone:
(206) 335-6162
Website:
JohnBolyard.com