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North Seattle City College: Basic and Advanced SEO for Beginners

July 13, 2017 @ 6:00 pm - August 17, 2017 @ 9:00 pm

Interactive Hands-On Search Engine Optimization Course

This interactive search engine optimization course, focusing on small business, provides a hands-on approach to an understanding of the strategies, tactics, techniques and tools used for market analysis, keyword development, content creation, distribution, and promotion, including how to use analytics tracking to improve visibility using search engines.

You Will Learn:

  1. Learn How Search Works
  2. Learn How to Optimize Your Website for Onsite and Offsite SEO
  3. Learn How to Track Your Results and Adjust Your Marketing Strategy


  1. How Search Works
  2. Search Engine Basics
    1. Spying On (and Learning From) Your Competitors
      1. Who are your SEO competitors?
      2. How your site compares to your competitors in Google search results for your target keywords.
    2. Keyword Research
    3. Onsite Optimization
    4. Offsite Optimization
    5. How to Measure Your Success
  3. Keyword Research
  4. Website Keyword Architecture
  5. Onsite Optimization
  6. Offsite Optimization
  7. Content, Content, Content
  8. Link Building
  9. Local Search Optimization
  10. Social Media Optimization
  11. Mobile Search Optimization
  12. Video Search Optimization
  13. Google Penalties
  14. Tracking Your Results: How to use Google Analytics and Google Search Console to track
          and measure your SEO success.
  15. Technical Resources

Classes Exercises

  1. Keyword Planner
  2. Competitor Research
  3. Fully Optimize a Page


  1. Each class session has a printed handout with an online PDF copy
  2. Each student is assigned a “practice site” preload with all the materials and tools needed for the class


July 13, 2017 @ 6:00 pm
August 17, 2017 @ 9:00 pm
Event Categories:


North Seattle College


North Seattle College