Hi everyone! This Thursday we’re going to be talking about how to use WordPress to automate your marketing.

Click here to get more information on the WordPress meetup.

Build Your Own Inbound Marketing System with WordPress and Get More Customers, Faster, and for FREE!

Learn how to automate your inbound marketing with WordPress without the high cost of online marketing systems.

Inbound automated marketing systems such as Marketo, Hubspot can cost you brom $100 to $500+ per month.

What is Inbound Marketing

Inbound marketing includes blog posts, photos, videos, podcasts, infographics, slideshows, presentations, e-books, newsletters, webinars, whitepapers, SEO, email marketing and social media marketing.

Part 1: How to Build a Marketing Funnel and Content Optimization System (includes Website, Social Media, Marketing Automation, CMS, CRM, Blogging, Email, SEO, Forms, and CTAs)

WordPress: A content management system for eCommerce, automated marketing, retail and wholesale and service businesses with thousands of plugins, widgets, and themes.
Free

Woocommerce: Allows you to sell anything online. Seamless WordPress integration.
Free

Gravity Forms: Build and style forms, incorporate conditional logic, and more.
Premium Edition Only: Price: $39+

Contact Form 7: Build excellent, advanced forms
Free

MaxButtons: Lets you create and customize your own buttons and calls-to-action right on your site.
Free and Premium Versions:  $0 – $19

Yoast WordPress SEO: Content analysis and optimization, XML Sitemaps generator, redirect manager, integration with Google Webmaster Tools.
Free and Premium Versions: $0 – $69

P3 (Plugin Performance Profiler): Monitor and improve your site’s performance by tracking your plugins impact on load speed.
Free

Google XML Sitemaps: A WordPress XML sitemap plugin that has support for Google News sitemap, Sitemap Index and Multi-site.
Free

Broken Link Checker: A desktop tool that provides link checking functionality to manually remove all broken links and to fix all redirections.
Monthly Price: $0 – $0.67

Part 2: How to Get the Best Website Hosting, Speed Optimization, and Security

Choose a hosting company that specializes in hosting WordPress sites.

Hosting: We recommend Siteground for hosting. Siteground specializes in hosting WordPress sites.
Monthly Price: $3.96 – $11.95

VaultPress: WordPress hosting with daily backups, firewall, malware scare, caching, and CDN integration.
Monthly Price: $3.50 – $29

Wordfence: Real time website protection Including a firewall, anti-virus scanning, malicious URL scanning, and live traffic including crawlers. Wordfence can verify and repair your core, theme and plugin files.
Yearly: $0 – $99

Login Lockdown: Records the IP address and timestamp of every failed login attempt. If more than a certain number of attempts are detected within a short period of time from the same IP range, then the login function is disabled for that IP range.
Free

Akismet: Anti-spam protection for commenting.
Monthly Price: Free to $5 -$50

Part 3: How to Create Landing Pages

Landing pages offer visitors unique content and something of value, which will convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.

WordPress Landing Pages: Create landing pages. Monitor and improve conversion rates, run A/B split tests, customize your own templates and more.
Free and Premium: $0 to $45 per month

Part 4: How to Automate Social Media

Save time, post consistently, extend your reach and maintain control over your shared content.

Jetpack: Connect your website to one of your social network profiles and automatically post to your social media.
Free

Hootsuite: Content scheduling, lead capture, 3 social profiles, analytics and integrates with 150+ three party apps.
Free and Premium: $0 to $400+/month

Part 5: How to Add Email Marketing

Integrate with lead generation tools, use personalization and marketing automation.

MailChimp: Email subscriber profiles, automation and personalization, optimization, and analytics.
Free and Premium: $0 to $190+/month

Part 6: How to Manage Contacts and Leads

WordPress Leads: Easy-to-use marketing automation and lead tracking plugin for WordPress that helps you better understand your website visitors.
Free

Part 6: Tracking, Analytics and Ongoing Optimization

Improving and optimizing your marketing starts with understanding your marketing data.

Google Analytics: Track how your customers got to your website, what they did and how you can improve your website in increase leads and sales.
Free

Google Search Console: Track the keywords that are working, and not working, your best pages and ones you can improve.
Free

Part B: Ongoing ManagementSupport

WordPress has one of the largest communities with 1,000’s of WordPress professionals available to help you with any problem you may have.

Maintenance

Depending on the size of your website, WordPress needs theme and plugin updates usually on a monthly basis.

Integration

WordPress is open-source and is built to allow 3rd party integrations.

Education and Support

There are strong free and paid online courses for building up your expertise in WordPress.

Increase Your Traffic

Ad Software

Blog Software

SEO Software

Social Media Software

Content Optimization System

Connect With Leads

Find New Prospects

Email Tracking

Sales Email Templates

Click to Call Your Leads

Email Scheduling

Close and Manage Leads

Document Tracking Tool

Meeting Scheduling Tool

Sales Automation Tool

Lead Management Tool

Pipeline Management Tool

Content Management / Editorial Calendar

Conversion-focused Landing Pages with Lead Capture Forms

eCommerce

Sitewide Calls-to-Action (CTA)

Mobile Optimization

Lead Management/Nurturing/Autoresponders

Email Nurturing/Marketing/Email Blasts

Sales Platform

Automated Social Media Updates/Monitoring

SEO Tools, Optimization and Recommendations

CMS/Content Management System

CRM

Blogging

3rd Party Integrations

Social Media