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WordPress Meetup: How to Use WordPress to Automate Your Marketing for FREE!
June 6, 2017 @ 6:30 pm - 9:00 pm
Hi everyone! This Thursday we’re going to be talking about how to use WordPress to automate your marketing.
Build Your Own Inbound Marketing System with WordPress and Get More Customers, Faster, and for FREE!
Learn how to automate your inbound marketing with WordPress without the high cost of online marketing systems.
Inbound automated marketing systems such as Marketo, Hubspot can cost you brom $100 to $500+ per month.
What is Inbound Marketing
Inbound marketing includes blog posts, photos, videos, podcasts, infographics, slideshows, presentations, e-books, newsletters, webinars, whitepapers, SEO, email marketing and social media marketing.
Part 1: How to Build a Marketing Funnel and Content Optimization System (includes Website, Social Media, Marketing Automation, CMS, CRM, Blogging, Email, SEO, Forms, and CTAs)
WordPress: A content management system for eCommerce, automated marketing, retail and wholesale and service businesses with thousands of plugins, widgets, and themes.
Woocommerce: Allows you to sell anything online. Seamless WordPress integration.
Gravity Forms: Build and style forms, incorporate conditional logic, and more.
Premium Edition Only: Price: $39+
Contact Form 7: Build excellent, advanced forms
MaxButtons: Lets you create and customize your own buttons and calls-to-action right on your site.
Free and Premium Versions: $0 – $19
Yoast WordPress SEO: Content analysis and optimization, XML Sitemaps generator, redirect manager, integration with Google Webmaster Tools.
Free and Premium Versions: $0 – $69
P3 (Plugin Performance Profiler): Monitor and improve your site’s performance by tracking your plugins impact on load speed.
Google XML Sitemaps: A WordPress XML sitemap plugin that has support for Google News sitemap, Sitemap Index and Multi-site.
Broken Link Checker: A desktop tool that provides link checking functionality to manually remove all broken links and to fix all redirections.
Monthly Price: $0 – $0.67
Part 2: How to Get the Best Website Hosting, Speed Optimization, and Security
Choose a hosting company that specializes in hosting WordPress sites.
Hosting: We recommend Siteground for hosting. Siteground specializes in hosting WordPress sites.
Monthly Price: $3.96 – $11.95
VaultPress: WordPress hosting with daily backups, firewall, malware scare, caching, and CDN integration.
Monthly Price: $3.50 – $29
Wordfence: Real time website protection Including a firewall, anti-virus scanning, malicious URL scanning, and live traffic including crawlers. Wordfence can verify and repair your core, theme and plugin files.
Yearly: $0 – $99
Login Lockdown: Records the IP address and timestamp of every failed login attempt. If more than a certain number of attempts are detected within a short period of time from the same IP range, then the login function is disabled for that IP range.
Akismet: Anti-spam protection for commenting.
Monthly Price: Free to $5 -$50
Part 3: How to Create Landing Pages
Landing pages offer visitors unique content and something of value, which will convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.
WordPress Landing Pages: Create landing pages. Monitor and improve conversion rates, run A/B split tests, customize your own templates and more.
Free and Premium: $0 to $45 per month
Part 4: How to Automate Social Media
Save time, post consistently, extend your reach and maintain control over your shared content.
Jetpack: Connect your website to one of your social network profiles and automatically post to your social media.
Hootsuite: Content scheduling, lead capture, 3 social profiles, analytics and integrates with 150+ three party apps.
Free and Premium: $0 to $400+/month
Part 5: How to Add Email Marketing
Integrate with lead generation tools, use personalization and marketing automation.
MailChimp: Email subscriber profiles, automation and personalization, optimization, and analytics.
Free and Premium: $0 to $190+/month
Part 6: How to Manage Contacts and Leads
WordPress Leads: Easy-to-use marketing automation and lead tracking plugin for WordPress that helps you better understand your website visitors.
Part 6: Tracking, Analytics and Ongoing Optimization
Improving and optimizing your marketing starts with understanding your marketing data.
Google Analytics: Track how your customers got to your website, what they did and how you can improve your website in increase leads and sales.
Google Search Console: Track the keywords that are working, and not working, your best pages and ones you can improve.
Part B: Ongoing ManagementSupport
WordPress has one of the largest communities with 1,000’s of WordPress professionals available to help you with any problem you may have.
Depending on the size of your website, WordPress needs theme and plugin updates usually on a monthly basis.
WordPress is open-source and is built to allow 3rd party integrations.
Education and Support
There are strong free and paid online courses for building up your expertise in WordPress.
Increase Your Traffic
Social Media Software
Content Optimization System
Connect With Leads
Find New Prospects
Sales Email Templates
Click to Call Your Leads
Close and Manage Leads
Document Tracking Tool
Meeting Scheduling Tool
Sales Automation Tool
Lead Management Tool
Pipeline Management Tool
Content Management / Editorial Calendar
Conversion-focused Landing Pages with Lead Capture Forms
Sitewide Calls-to-Action (CTA)
Email Nurturing/Marketing/Email Blasts
Automated Social Media Updates/Monitoring
SEO Tools, Optimization and Recommendations
CMS/Content Management System
3rd Party Integrations