One of the priorities of an effective content marketing strategy is a streamlined blogging workflow.
The Top 3 Ways to Create a Blogging Workflow
Blogging can be a great way to share your thoughts with the world, but only if you have a plan for how you’re going to do it. The first step is deciding what kind of workflow you want to use.
There are three main types of workflows: linear, modular, and collaborative.
Linear workflows are the simplest type; you complete one task before moving on to the next. This type of blogging workflow is best for websites that are just starting out or don’t have many contributors.
Modular workflows allow you to break down your blog into smaller tasks that can be completed independently. This type of blogging workflow is good for blogs that have multiple contributors or that are constantly updating.
Collaborative workflows allow multiple people to contribute to the same post simultaneously.
Your results can be clearly measured, letting you adjust your blogging workflow in real-time in order to publish content that ranks faster, sometimes in just a few days.
5 Simple Steps in a Streamlined Blogging Workflow
1. Blog Content Planning
When it comes to planning your blog posts, you want to make sure that you are putting out authoritative content that will have a long-standing impact.
That’s what will allow you and your brand to stand out from the rest. By taking the time to plan your content, you can ensure that each post is well thought out and provides value for your readers.
Not only will this help you write better posts, but it will also give you a roadmap for creating a successful blog strategy.
By mapping out your content in advance, you can ensure that each post is aligned with your overall goals and helps you achieve them.
So, how do you go about planning your blog posts?
Here are a few tips for an effective blog workflow:
- Decide on a topic. This may seem like an obvious step, but it’s important to have a general idea of what you want to write about before you start drafting your post.
- Do your research. Once you’ve decided on a topic, do some research to make sure you’re familiar with the subject matter. This will help ensure that your post is well-informed and interesting to read.
- Draft an outline. Once you have a good understanding of the topic, draft an outline of what you want to say in your post.
- Know your audience. Before you start writing, it’s important to know who you’re writing for.
- Make sure you have the right information. Use citations if you’re going to quote from books or other sources. If you’re not comfortable doing this, do a Google search to find the information and copy it directly into your post.
- Write your post. Use proper grammar and punctuation. Make sure that your writing flows well, and that it contains the information you want to convey in a coherent and interesting way.
- Edit your post.
- Add and optimize images.
- Add links to internal and external sources of information. This is especially important when your post discusses a controversial topic, so you should support your claims with other evidence and arguments.
2. Keyword Research
When it comes to effective online marketing, keyword research is essential. By understanding the keywords your target market is using when searching for your content, services, or products, you can create a more effective online marketing strategy.
Keyword research can help you determine what content to create, what keywords to target in your advertising and SEO efforts, and even how to price your products and services.
A great way to do keyword research is to use a free tool like Google Keyword Planner. This tool allows you to see how often particular keywords are being used in search engines. You can also use this tool to get ideas for other related keywords that you may not have thought of.
Another great way to find keywords is by using competitor websites. If you notice that a site you are targeting is using the same or similar keywords to your own, take note of which page is ranking and how they have optimized their page with keywords, images, tags, etc.
Keyword research will help you find new keywords you might not have thought of, as well as new content ideas for your website.
3. Outline Your Blog Post
When you sit down to write a blog post, it can be helpful to have an outline of what you want to say. This can help you stay on track and make sure that you cover all the points you want to make.
There are a few different ways to outline a blog post. One way is to start with a headline and then list the points you want to make under that headline. You can also use a bulleted list or numbered list to organize your thoughts.
Whatever method you choose, be sure to include the main points of your argument and back up your ideas with evidence or examples. You may also want to include a conclusion that wraps up your argument.
Outlining your blog post before you write it can help ensure that your argument is clear and coherent, and will make for a more enjoyable read for your audience.
4. Write a Rough Draft of Your Blog Post
After you’ve outlined your blog post, the next step is to write a rough draft. This will help you organize your thoughts and ensure that your post is well-written. A rough draft doesn’t have to be perfect, but it should follow your outline, be well-constructed, and include all of the information you want to share.
A rough draft also gives you time to come up with catchy headlines, and add images or videos. By taking the time to write a rough draft, you’ll be able to produce high-quality content that will grab your reader’s attention and move them through your sales funnel.
Once you have a rough draft, you can go back and revise it until it’s perfect!
5. Design and Optimize Your Blog Post
When you’re writing a blog post, the design is just as important as the content. You want to make sure that your post looks good on the page and is easy to read.
Here are a few tips for designing your blog posts:
Start with a headline. This is the first thing that people will see, so make it catchy and interesting. Optimize this content with an <h1> tag.
Include multiple subheads. The subhead can give more detailed information about the topic of your post. Optimize this content with <h2> tags.
Different people take in information differently. Include images and videos. This can help break up the text and add visual interest.
Use headings, blockquotes, bold, italic, lists, and paragraphs to break up your content. This makes it easier to read and understand.
Use fonts and colors that are easy to read. Dark colors or busy fonts can be hard to read online.
Design all your content to be viewed on phones first. So use simple fonts, fast-loading pictures, and, (if necessary) minimal popups.
Blog Post Workflow Step by Step Outline
- Plan (content manager, _______days before publish
- Topic and angle (blog manager, _______days before publish)
- Approve plan (marketing manager, _______ days before publish)
- Keyword Research (blog manager, _______ days before publish)
- Approve script (marketing manager, _______ days before publish)
- Outline (writer, _______ days before publish)
- Review with (name of blog manager) (writer, _______ days before publish)
- Edit Outline (writer,_______ days before publish)
- Approve outline (blog manager, _______ days before publish)
- Write Rough Draft (writer, _______days before publish)
- Edit rough draft (blog manager or editor, _______ days before publish)
- Rework draft (writer, _______days before publish)
- Edit rough draft again (blog manager or editor, _______days before publish)
- Approve draft (blog manager, _______ days before publish)
- Send post to designers to read (blog manager, _______ days before publish)
- Design graphics and animations (designer, _______ days before publish)
- Edit graphics and animations (design manager, _______ days before publish)
- Re-work edits into graphics and animations (designer, _______ days before publish)
- Approve graphics and animations (designer manager, _______days before publish)
- Final blog approval (blog manager, _______ days before publish)
- Upload blog post to publishing platform (blog manager, _______ days before publish)
- Create promotion plan (social media specialist, _______ days before publish)
- Approve (social media manager, _______ days before publish)
- Add to website and format (blog manager, _______ days before publish)
- Publish (blog manager)
Blogging Workflow Participants
Here is a list of the jobs involved in creating great blog posts over time. Typically one person will do several aspects of creating and publishing blogs.
- Content Manager
- Blog Manager
- Blog Editor
- Design Manager
- Marketing Manager
- Social Media Manager
- Social Media Specialist
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How We Optimized This Blog Post
Keyword: Blogging Workflow
Why we chose this keyword:
This keyword is an “informational” keyword at the top of our funnel. It has high interest but is not very competitive.
- Blog Content Planning
- Blog Post Workflow
- Blog Workflow
H1: 1 tag
H2: 10 tags
Keywords in Alt Tags: Yes