12 Great Ways to Create Real Benefit from Google Ad Grants
1. Find and Help More of Your Program Recipients
At the end of the day, helping those in need is why your nonprofit exists. Google Ad Grants lets you reach out to the people in need of your programs and help them.
Think about how your target audience is looking for you. Focusing your keywords and ad text will allow you to provide your much needed service to a much larger population.
2. Increase Your Website Traffic
The purpose of Google Ad Grants is to increase traffic to your website. You can setup your ad campaigns to target more volunteers, donors, and cause recipients.
3. Recruit Volunteers Looking For Opportunities
Volunteers are core to the success of most nonprofit organizations. If you’re looking for volunteers, Google Ad Grants is a great way to reach out to people you otherwise would not be able to find.
If you are local, be sure your targeting is set to your specific geographical location.
4. Fundraise By Connecting With Cause Donors and Growing Online Donations
Increasing your donor base is the lifeblood of any nonprofit. Google Ad Grants give you a way to find new donors by keeping your cause in front of them on your important search terms. Keep your ads simple and straightforward.
For example, if you’re looking for donations for a particular program your headline should be “Donate to Popcorn for Paws” (although I’m not sure dogs should be eating popcorn!), and not simply “Donate Today”.
5. Grow Your Blog
Like your newsletter, having a blog can be a great way to engage your visitors and get them interested in your nonprofit program.
With Google Ad Grants you can attract potential visitors with information they are looking for about your programs or cause.
The next step is to turn those visitors into subscribers, and then into active participants in your nonprofit.
6. Promote Your Upcoming Events
If you’re a new and growing nonprofit, getting in front of people on the Internet can be very difficult. Google Ad Grants can put an ad for your event on page #1.
You can set a specific geographical location so your ad will target interested people in your geographical location.
You can also set a start and end date, including times during the day that your ad should run.
7. Raise Awareness for Your Charity
Google Ads let more people see the name of your nonprofit and get a quick idea of what you do. Good content conveys the purpose and value of your nonprofit, and will increase visitor interactions and create engagement with your visitors.
8. Grow Your Email Contact Lists
Growing your email list is one of the primary ways to grow your nonprofit. With email marketing, you can directly appeal to your subscribers for specific support, whether you’re asking for advocacy, time, or donations. The value of email is that you can continue to get regular donations from your base by appealing to them through email. Google Ad Grants lets you build and grow a strong donor base.
9. Grow Your Newsletter with New Subscribers
You probably have a newsletter but it can be hard to grow a subscriber base. Google Ad Grants can help you build your subscriber base by bringing relevant traffic directly to your newsletter page.
Be sure to include a “Call to Action” (CTA) to ask your visitor to sign up for your newsletter.
10. Build Your Membership – Connect With Supporters
Some nonprofits have membership options where visitors can create an account. If you are connecting with an audience by providing great content, they are much more likely to take the next step of registering. Make it clear what benefits or incentives users get from registering with your organization so that you’re more likely to convert that visitor into a member.
11. Grow Your Social Media
Google Ad Grants is a fantastic way to increase traffic to your social media pages via your website.
If you have a lot of videos, you can embed your videos directly in your website, or you can have a link on your video page to your YouTube channel or your videos on Facebook.
Create an engaging landing page for your ad that will give your visitors many opportunities to interact with you, to get to know more about your charity’s programs and to encourage them to share your information on their social media.
The more time your visitors spend on your website, the more chances you have to convince them to volunteer, donate, or advocate.
12. Connect with Sponsors
All large businesses have philanthropic divisions that generally support a specific kind of cause or program. A branding campaign through Google Ad Grants will increase the visibility of your specific cause and programs by driving traffic to your “About Us” landing page.
Be sure to be very specific about who you are and who you serve.