Onpage SEO Element
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1. Page Title – 70 characters – this is the most important meta tag.
What you see in the source code:
<title>Focus Keyword Toward the Front of the Title, Up to 70 Characters</title>
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2. Meta Description – 160 characters
What you see in the source code:
<meta name=”description” content=”160 characters or less that describe this page. Add a CTA (call to action) to get the most value from your description”>
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3. Meta Keywords – No more than 10 keyword phrases
What you see in the source code:
<meta name=”keywords” content=”About 10 keywords that are relevant to this page”>
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4. Header Tag: H1 – only one header tag.
In WordPress the title tag and the H1 tag are the same tag.
What you see in the source code:
<h1>Focus Keyword</h1>
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5. Sub-head Tags: H2 – multiple h2 tags.
You can have quite a few, but don’t add so many it becomes spam.
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6. Sub-head Tags: H3
Longer articles may need more h3 tags – more for visual appearance.
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7. Bold: Use bold where needed. Don’t spam
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8. Outbound Links: Outgoing links are good but do reduce the link value of your page.
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9. Internal Links: Google expects you to cross link to other related content in your website.
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10. Italic: Good, and useful visually.
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11. Combinations:
You can combine bold, italic, link etc
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12. Body copy:
Keywords can appear in the body copy where it’s natural. For our purposes we made all the keywords bold so they would be visible.
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13. Image Title Tags:
What you see in the source code:
title=”Keyword (where appropriate) plus the title of your image”
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14. Keyword URL:
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15. First Paragraph:
Add your keyword to the first 100 words in the first paragraph.
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16. Geo-Tagging:
Use geo-tagging to let your users and search engines see your actual business location.
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17 First Paragraph:
Add your keyword to the first 100 words in the first paragraph.
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18. LSI Keywords:
LSI keywords (Latent Semantic Index) are keywords, similar to synonyms and related keywords, that Google uses to determine the relevancy of a page. Add LSI keywords into your posts and pages.
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19. Add Modifiers To Your Title
Using modifiers like “2016”, “best”, “guide”, and “review” can help you rank for long tail versions of your focus keyword.
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20. Categories (WordPress):
Categories are very useful for adding different ways of finding your content.
Example: “food” or “health”
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21. Tags (WordPress): Tags tell people specifically what is on the page or post.
Example: “diabetic recipes” “vegan gluten free”
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22. Word Count: Longer articles have more SEO value. You should have content between 650 to 2,200 words
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23. Keyword Density: About 5% keyword ratio. For example, in a 500 word post, about 25 total words should be keywords and/or synonyms.
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24. Image Alt Tags: add a description of the image in the “alt tag”
What you see in the source code:
alt=”Keyword (where appropriate) plus a description of your image”
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25. Image Title Tags:
What you see in the source code:
title=”Keyword (where appropriate) plus the title of your image”
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26. Keyword URL:
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27. First Paragraph:
Add your keyword to the first 100 words in the first paragraph.
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28. Geo-Tagging:
Use geo-tagging to let your users and search engines see your actual business location.
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29. First Paragraph:
Add your keyword to the first 100 words in the first paragraph.
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30. LSI Keywords:
LSI keywords (Latent Semantic Index) are keywords, similar to synonyms and related keywords, that Google uses to determine the relevancy of a page. Add LSI keywords into your posts and pages.
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31. Post Longer Content:
Longer content tends to rank significantly higher on the first page of Google. Keep in mind that your content must be compelling to keep your reader on your page.
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32. LSI Keywords:
LSI keywords (Latent Semantic Index) are keywords, similar to synonyms and related keywords, that Google uses to determine the relevancy of a page. Add LSI keywords into your posts and pages.
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