John Bolyard SEO Basic and Advanced Workshop

Part 10: 7 Steps for a Great SEO Action Plan Workshop Outline

1.  Focus Keyword Research

1.1

How to Do Focus Keyword Research

Your Focus Keyword

1. Pick a Focus Keyword.

2. Google that Keyword.

3. How many results in the SERPS for that keyword?

4. Are you on Page #1? Anywhere in the first 5 pages?

5. Who is in Position #1?

2. How to do Competitor Research:
Top 5 Metrics in 5 Minutes

1. Moz Site and Page Authority – https://moz.com/researchtools/ose/

You:

Competitor:

DOMAIN AUTHORITY

PAGE AUTHORITY

MOZ RANK

DOMAIN AUTHORITY

PAGE AUTHORITY

MOZ RANK

2. Backlinks    http://www.openlinkprofiler.org/ 

You:

Competitor:

UNIQUE ACTIVE BACKLINKS

 

LINK INFLUENCE SCORE

UNIQUE ACTIVE BACKLINKS

LINK INFLUENCE SCORE

3. Indexed Pages   Google Search: Site:SiteName.com

You: 

Your Competitor:

Results

Results

4. Social Media     Google Search: Site:SiteName.com

You:

Your Competitor:

 Results

 

 Results

 

5. Citations    Google Search: “Name” “Keyword” -site:sitename.com   

You:

Your Competitor:

Results

Results

3. Onpage and Onsite Optimization “What is SEO and Why Do You Need It”

https://johnbolyard.com/what-is-seo-and-why-do-you-need-it/

3.1

Talk to the Search Engines in their own language.

Keywords in Metatags / Onpage SEO Elements / Keywords in Content

1. Page Title – 70 characters – this is the most important meta tag.

What you see in the source code:

<title>Focus Keyword Towards the Front of the Title, Up to 70 Characters</title>

2. Meta Description – 160 characters

What you see in the source code:

<meta name=”description” content=”160 characters or less that describe this page. Add a CTA (call to action) to get the most value from your description.”>

3. Meta Keywords – No more than 10 keyword phrases

What you see in the source code:

<meta name=”keywords” content=”About 10 keywords that are specifically relevant to this page”>

4. Header Tag: H1 – only one header tag.

In WordPress, the title tag and the H1 tag are the same tag.

5. Sub-head Tags: H2

You can have quite a few, but don’t add so many it becomes spam.

6. Sub-head Tags: H3

Longer articles may need more h3 tags – more for visual appearance.

7. Bold:

Don’t spam

8. Outbound Links:

Outgoing links are good but do reduce the link value of your page.

9. Internal Links:

Google expects you to cross-link to other related content in your website.

10. Italic:

Good, and useful visually.

11. Combinations:

You can combine bold, italic, link etc

12. Body copy:

Keywords can appear in the body copy where it’s natural.

13. Categories (WordPress):

Categories are very useful for adding different ways of finding your content.

14. Tags (WordPress):

Tags tell people specifically what is on the page or post.

15. Word count:

Between 650 to 2,200 words

16. Keyword density:

About 5% keyword ratio. For example, in a 500-word post, about 25 total words should be keywords and/or synonyms. 

 17. Keywords in Navigation

18. Top Navigation / Focus Keywords

19. Drop Down Navigation / Secondary Keywords

 

4. Offsite Optimization

4.1

Offsite Optimization. More valuable than onsite optimization.

Backlinks

 

Citations

Best Citations by city by Moz.com

Local

Moz.com Local Business Listing Service

BrightLocal.com Business Listing Service

“Google My Business” Listing

“How to Get Started with Local Search”

Social

1. Facebook – 1,100,000,000 visitors/month

2. YouTube – 1,000,000,000 visitors/month

3. Twitter – 310,000,000 visitors/month

4. LinkedIn – 255,000,000 visitors/month

5. Pinterest – 250,000,000 visitors/month

6. Google+ – 120,000,000 visitors/month

5. Links: Links are the most important part of offsite SEO.

5.1

Links. Links. Links.

Do a Backlink Audit.

Find your backlinks and your competitor’s backlinks.

 

Where to add your backlink.

Outreach

Commenting

Guest Blogging

6. Tracking: Adjust, refine and perfect your SEO.

6.1

Google Analytics and Google Search Console

Add Google Analytics and Connect to Google Search Console

 

6.2

Tracking with Google Analytics and Google Search Console

Audience Overview –

Who are your visitors

 

Acquisitions –

Where did your visitors come from

Behavior –

What did they do when they got to your site

7. Content

7.1

Content. Content. Content.

Create consistent content on your focus keywords (product or service)

Where are you creating other content?

How can you convert that into content for your website?

Optimize your content.

Onpage optimization.

Amplify your content.


Have a plan to add your new content to your social media, comments on forums, blog posts etc.

7.2

Create an Editorial Calendar

Create an editorial calendar.

Excel spreadsheet, WordPress editorial calendar plugin or online app.

I use Asana.com and Instagantt.com

 

Hard to find topics? 


Google Trends

Google Alerts

Subscribe to top competitors newsletters

Read forums on your topic

Reddit – read Subreddits on your topic

Quora.com