In our 3-hour SEO Workshop you will learn:

  • How Search Engine Optimization Works
  • Search Engine Basics
  • Advanced SEO Keyword Research
  • Competitor Research: Top 5 Metrics in 5 Minutes
  • How to Optimize Your Website for SEO
  • How to Track Your Results

John Bolyard SEO Workshop Los Angeles

John Bolyard SEO Workshop What is SEO

How Search Engine Optimization Works

  • 57% of the search traffic goes to the top 3 search results
  • 36% of the search traffic goes to the number 1 search result
  • 4% of the total traffic goes to the bottom 5 search results

John Bolyard SEO Workshop Search Engine Basics

Search Engine Optimization Basics

  • 94% of business buyers research online before buying
  • 81% of consumers research online before buying
  • Make “Mobile First” first.
  • Be sure your content strongly aligns with your keywords
  • Review results; refine, redo, repeat

John Bolyard SEO Workshop Advanced Keyword Research

Advanced Keyword Research

  • Make a list of your keywords based on your business products or services.
  • Research your keywords related search terms.
  • Look for longer versions of your keywords with descriptors or locations.
  • Research how competitors are ranking for these keywords.
  • Use the Google Keyword Planner to refine your list to your most important keywords.

John Bolyard Workshops SEO Workshop Renee Johnson

John Bolyard SEO Workshop Competitor Research

How to Do Competitor Research & Why It’s So Important

  • Find your top competitors for your important keywords.
  • Research these competitors for your keyword or group of keywords.
  • Keep researching until you find a great set of keywords without strong competition.

John Bolyard SEO Workshop Content Optimization

What is Good Content

  • Single keyword topic per page
  • Highly relevant, very high quality content
  • Video content
  • 650+ words
  • 5%+ keyword density

What is Successful Content

  • High engagement
  • Low bounce rate
  • High visitor return rate
  • Longer dwell times

Keyword and Content Don’ts!

  • DO NOT stuff keywords
  • DO NOT buy backlinks
  • DO NOT have duplicate content
  • DO NOT submit to sites that are only backlink sites
  • DO NOT reciprocate backlinks
  • DO NOT use automated submission services
  • DO NOT try to trick Google!

John Bolyard SEO Workshop Optimization

Two Primary Components of Onsite Optimization

  • Onpage Optimization
  • Website Architecture / Navigation

Three Primary Components of Offsite Optimization

  • Backlinks
  • Social Mentions:Retweets / Shares / Likes / Pins
  • Directories / Citations

John Bolyard SEO Workshop Google Analtyics Tracking

Google Analytics Audience Dashboard

John Bolyard SEO Google Analytics Audience Report Dashboard

Audience: Who are your visitors.

Important Audience Analytics:

  • Geo
  • New vs Returning
  • Frequency & Recency
  • Engagement
  • Mobile
  • User Flow

Google Analytics Acquisition Dashboard

John Bolyard SEO Workshop Google Analtyics Acquisition Dashboard

Acquisition: How did your visitors get to your website.

Important Acquisition Analytics:

  • Organic Search
  • Direct
  • Referral
  • Social
  • Queries
  • Landing Pages
  • Social

Google Analytics Behavior Dashboard

John Bolyard SEO Google Analytics Behavior Report Dashboard
Behavior: How did your visitors interact with your website.

Important Behavior Analytics:

  • Behavior Flow
  • All Pages
  • Landing Pages
  • Exit Pages
  • Site Speed
  • Speed Suggestions

Schedule an SEO Workshop / Los Angeles

[inbound_forms id=”1146″ name=”Auto Draft”]

SEO Workshop Outline / Los Angeles

How SEO Works: Three Kinds of Search

  1. Organic Search
  2. Paid Search
  3. Local Search

What is SEO and Why is it Important

  1. 94% of business buyers research online before buying
  2. 81% of consumers research online before buying
  3. 36% of the traffic goes to the 1st search result
  4. 56% of the traffic goes to the top 3 search results
  5. 4% of the traffic goes to the bottom 5 search results

SEO Fundamentals

  1. Spying On (and Learning From) Your Competitors
  2. Keyword Research
  3. Onsite Optimization
  4. Offsite Optimization
  5. How to Measure Your Success

Spying On (and Learning) From Your Competitors: Top 5 SEO Metrics in 5 Minutes

  1. MozRank
  2. Indexed Pages
  3. Backlinks
  4. Social Media
  5. Citations

Keyword Research: What are good keywords?

  1. Broad Keywords
    1. Like the “table of contents” of a book
  2. Targeted Keywords
    1. Like the “index” of a book
  3. Expanding Keywords with Descriptors
  4. Long Tail Keywords
  5. Geo Targeted Keywords

Keyword Research: How to develop a list of SEO keywords to target.

  1. Find the right Focus Keyword
  2. Find the words and phrases your customers use instead of industry jargon.
  3. Start with your Primary Business Products or Services
  4. Create List for One Keyword Topic at a Time
  5. Google Those Keywords / Phrases Using Google Options
  6. Look for synonyms / Latent Semantic Indexing
  7. Add qualifiers and descriptors
  8. Create Big! Big! List
  9. Google Keyword Planner

Two Primary Components of Onsite Optimization

  1. Website Architecture / Navigation
  2. Onsite Optimization

Three Primary Components of Offsite Optimization

  1. Backlinks
  2. Social Mentions: Retweets / Shares / Likes / Pins
  3. Directories / Citations

Social Media

  1. Shares / Likes / Tweets / Pins
  2. Google is looking for ways to gauge how your visitors engage with you. Optimize your social media with the same keywords.
  3. Be fully engaged or don’t use social media
  4. Only do social media if your customers do
  5. There is to more social media than Facebook

What is good content.

50% of your efforts should be on content creation.

  1. Single keyword topic per page
  2. Highly relevant, very high quality content
  3. Video content
  4. 650+ words
  5. 5%+ keyword density

What is successful content.

  1. High engagement
  2. Low bounce rate
  3. High visitor return rate
  4. Longer dwell times

Local Search

  1. Google favors local businesses with local addresses.
  2. Local search is about creating backlinks and listings in local directories

Mobile

  1. “Mobile Friendly” is now a major search ranking factor.
  2. Google’s Mobile Friendly Tester https://www.google.com/webmasters/tools/mobile-friendly/

How to Track and Measure Your SEO Success: Three Basic Google Analytics Metrics

  1. Audience: Who are your visitors
  2. Acquisition: How did your visitors find you
  3. Behavior: What did they do when they got there

How to Track and Measure Your SEO Success: Google Search Console

  1. Search
  2. Clicks
  3. Impressions
  4. CTR
  5. Position
  6. Search Analytics:
  7. Queries
  8. Pages
  9. Countries
  10. Devices
  11. Search Type

SEO Do’s and Don’ts

  1. DO NOT stuff keywords
  2. DO NOT buy backlinks
  3. DO NOT have duplicate content
  4. DO NOT submit to sites that are only backlink sites
  5. DO NOT reciprocate backlinks
  6. DO NOT use automated submission services
  7. DO NOT try to trick Google

Takeaways

  1. Google and SEO
  2. Start with optimized content
  3. Optimize your website
  4. Engage your visitors
  5. Backlinks
  6. Extend your reach into social media
  7. Convert your visitors

Our 10 Minute Website Checkup: 5 Easy Ways to Improve Site Performance

  1. Check your site for crawl errors – https://www.google.com/webmasters/
  2. Test your site for load time – http://tools.pingdom.com/fpt/
  3. Scan your site for malware – https://sitecheck.sucuri.net/
  4. Installed Google Analytics – https://www.google.com/analytics/sign_up.html
  5. Check for broken links – https://validator.w3.org/checklink

Keyword Scrapers

  1. http://www.ubersuggest.org
  2. http://soovle.com/
  3. http://tools.seobook.com/general/keyword-information/
  4. http://www.zuula.com/
  5. http://www.keywordbuzz.net/

Tags: SEO Workshop, SEO Workshop Los Angeles, SEO WordPress Workshop, SEO WordPress Workshop Los Angeles, Search Engine Optimization Basics Los Angeles, Search Engine Optimization Basics

What Our Article is About
Article Name
SEO Workshop: What is SEO and Why Do You Need It
Description
In our 3-hour SEO Workshop you will learn how SEO works, basic and advanced SEO, keyword research, competitor research, and Google Analytics.
Author