Tag: SEO Workshop

March 21: Kickstart Your SEO in 2017 Workshop

John Bolyard SEO SCORELA Workshop

Take Home a 7-Step Action Plan for Your business.

Continue reading

SEO Meetup: Top 10 Google Updates That Will Make or Break Your SEO in 2017

SEO in 2017 will be a game changer.

Google’s made major changes in 2016. Let’s go over what’s new in 2017 and what it means for your SEO strategy.

Click here to get more information on the meetup.

Here’s what’s happening for 2017:

1. Google’s RankBrain: The Machines are Taking Over

What is RankBrain and how will it change SEO for 2017? Very important to understand how SEO strategy will have to change to compete in 2017.

2. Bad Links: Real-Time Google Penguin Update

Google’s Penguin Update, punishing websites for bad links, has gone real-time.

Previously, that information was rolled into the next update, but now it’s immediate.

3. Secure Web: HTTPS as a Ranking Signal

One of the first questions Google asks when evaluating the quality its search results is: “Can I trust this website?”

4. Aligning “Google My Business” and Local Results

Google has indicated that local searches lead 50% of mobile visitors to visit stores within one day. Google looks at your “Google My Business”  to rank you in the local results.

5. Voice Search

Voice search via “OK Google”, Apple’s Siri, Amazon Echo etc. Google reports that currently, 55% of teenagers and 40% of adults use voice search every day.

6. Synonyms

Google says that synonyms now play a role in 70% of searches.

7. Co-occurrence

Google narrows down a page’s broad topic to a more specific focus with “co-occurrence” – relating synonyms and related terms to the page focus keyword.

8. Distance Between Keywords

The actual distance between keywords on your page can also indicate how related they are and can strengthen (or weaken) your focus keyword.

9. Context

Google knows a lot about you and will look at that information specifically to understand the meaning of the search by the who the searcher is.

10. TF*IDF

I left this one for last. It’s a good demonstration of the nuts and bolts of how Google’s Algorithm (just a big math problem really) actually works.

We’ll go over how all this works and what it means.

See you in February!

Best, John

John Bolyard
John@JohnBolyard.com
Meetup Organizer

WordPress SEO: Basic and Advanced SEO for Beginners + Yoast – an Overview

Continue reading

How to Kickstart Your SEO: A Beginners Guide to SEO Workshop

SEO isn’t Rocket Science,
it just seems that way.

SEO is More Than Just Traffic

It’s about creating clear content about your products and services. Then optimizing for the keywords that drive visitors who want your products and services.

Our SEO workshop is an intensive, three-hour training course covering real-world #SEO. The strategies and tactics you need to get to the top of Page #1.

John Bolyard SEO Workshop

John Bolyard Advanced SEO 2-Day Workshop at Santa Monica City College

We break down SEO into the Top 5 essentials:

1. Research: Competitors and Keywords

How to spy on (and learn from) your competitors. How to find the practical, realistic, strategic keywords for your business.

2. Content: What is SEO friendly content?

How to create the right content for your visitor AND the search engines.

3. Optimization: Talk to the Search Engines in their own language.

Learn how to optimize your content and the underlying code that only the search engines can see.

4. Links: Links are the most important part of SEO.

The more websites that link to your website, the higher your web pages will rank.

5. Tracking: Adjust, refine and perfect your SEO.

Track your results with Google Analytics and Google Search Console.

SEO Action Plan John Bolyard

Build an SEO Action Plan in class that you can implement today.

  1. Website Checkup
  2. Baseline Tracking and Metrics
  3. Keyword and Content Audit
  4. Long Term Plan

Our comprehensive course handouts include:

  1. SEO Action Plan Blueprint
  2. Detailed Course Outline
  3. Best Resources for FREE SEO Tools including Chrome Extensions, and Website Optimization and Image Optimization Tools

Registration / Testimonials

“I highly recommend John’s SEO workshop. As a business owner, I now feel confident that we can add SEO to our future marketing campaigns.”

Susan S

“Thank you once again for the wonderful SEO class. It was very illuminating, to say the least.”

Taylor K

“John has a real understanding of SEO and Google Analytics. He makes it easy to understand and put into practice.”

Tim J

SEO Workshop: What is SEO and Why Do You Need It

Continue reading

Basic and Advanced SEO for Beginners Workshop

Continue reading

How to Kickstart Your SEO: A Beginners Guide Workshop – September 7

SEO Introductory Workshop

SEO isn’t Rocket Science,
it just seems that way.