Google’s made major changes in 2016. Let’s go over what’s new in 2017 and what it means for your SEO strategy.
1. Google’s RankBrain: The Machines are Taking Over
What is RankBrain and how will it change SEO for 2017? Very important to understand how SEO strategy will have to change to compete in 2017.
2. Bad Links: Real-Time Google Penguin Update
Google’s Penguin Update, punishing websites for bad links, has gone real-time.
Previously, that information was rolled into the next update, but now it’s immediate.
3. Secure Web: HTTPS as a Ranking Signal
One of the first questions Google asks when evaluating the quality its search results is: “Can I trust this website?”
4. Aligning “Google My Business” and Local Results
Google has indicated that local searches lead 50% of mobile visitors to visit stores within one day. Google looks at your “Google My Business” to rank you in the local results.
5. Voice Search
Voice search via “OK Google”, Apple’s Siri, Amazon Echo etc. Google reports that currently, 55% of teenagers and 40% of adults use voice search every day.
Google says that synonyms now play a role in 70% of searches.
Google narrows down a page’s broad topic to a more specific focus with “co-occurrence” – relating synonyms and related terms to the page focus keyword.
8. Distance Between Keywords
The actual distance between keywords on your page can also indicate how related they are and can strengthen (or weaken) your focus keyword.
Google knows a lot about you and will look at that information specifically to understand the meaning of the search by the who the searcher is.
I left this one for last. It’s a good demonstration of the nuts and bolts of how Google’s Algorithm (just a big math problem really) actually works.
We’ll go over how all this works and what it means.
See you in February!
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