More than 60% of the websites that use a CMS are powered by WordPress. WordPress powers 14.7% of the world’s top websites.
1. Easy Right Out of the Box with Free and Premium Themes
The look and functions of a WordPress website are built into the theme. The WordPress theme changes the look and feel of your website without changing the content on your pages.
There are thousands of free and premium themes that are ready to go right out of the box and are easy to customize with color and multiple layout options.
All WordPress themes come with different functions built into the theme, but extended or specialized functions can be added with plugins.
Plugins are add-ons that extend and customize the functionality of your website.
2. Google Loves WordPress!
If you need to get traffic from the Internet then you need SEO.
WordPress is amazingly SEO friendly. The WordPress core pages are designed to allow the search engine to quickly understand what your site is about.
There are some excellent SEO plugins, but we recommend Yoast SEO plugin. The Yoast SEO plugin has very advanced features but it’s simple to use.
3. WordPress is Mobile First
In 2014, Mobile searches overtook desktop searches in total numbers.
That means you need to design your website to look good on mobile then on a desktop.
If your website doesn’t look good and it isn’t easy to use on a mobile device Google will not show your website in its mobile results.
The WordPress core is designed to work on phones and devices, and almost all WordPress themes are now responsive (responsive means that your website will automatically adjust to the screen width of the device it’s being viewed on).
4. Simple to Manage and Modify
You don’t need to be a programmer to use WordPress.
WordPress is easy to setup, easy to update, and easy to manage.
WordPress uses a visual editor for content creation that’s as easy to use as Word.
5. Automate Your Marketing with WordPress
With WordPress, you can automate many of your marketing strategies including, email, social media, video, and content marketing.
You can can quickly create marketing materials for your website including landing pages, buttons, subscribe forms, and contact forms that integrate smoothly together.
You can schedule your posts over time and have that content auto-posted to your social media including Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn.
6. Great eCommerce
WordPress is one of the best eCommerce platforms for small to medium businesses. WooThemes is a premium full-blown eCommerce solution for WordPress and it’s basic themes and plugins are free. It’s a great way to get started with eCommerce.
7. Advanced Functionality with WordPress Plugins and Widgets
Plugins and widgets are the heart of WordPress.
Plugins are add-ons that add just about any functionality you can think of.
Widgets give you drag-and-drop sidebar content flexibility, as well as implementing some of the more advanced capabilities of your plugins.
8. WordPress is Here to Stay
WordPress was first developed in 2003 and has grown to be on over 40% of all the websites on the Internet. Yes, 2 out of 5 websites you visit are built on WordPress.
WordPress.org is the free repository of over 9,000+ free WordPress themes, and 55,000+ free plugins.
WordPress has a very large informal developer community that contributes to the ongoing evolution of WordPress as a platform.
No other platform has such a large support community and user base.
9. Tons of Free Support
If you Google “Hire WordPress Developer” you will come up with over 10 million results.
Thousands of developers are creating free plugins and themes for WordPress.
There is also a very large WordPress community willing to help you out with just about any WordPress question you may have.
10. And It’s Free!
Yes, you can create, launch, maintain, grow and expand your WordPress website all for free!
You do have to pay for hosting which is about $10 per month